about us

SpringReef LLC is an investor advocate, providing independent, unbiased guidance to high net worth families and nonprofit organizations on essential aspects of wealth management.

Doug Black

Founder | SpringReef LLC

With over thirty years of financial services experience, including a succession of senior executive roles at a prominent investment management firm, Doug Black, founder of SpringReef, possesses the background and expertise critical to advising high net worth families and nonprofit organizations on important aspects of wealth management.

Prior to launching SpringReef, Mr. Black was the Head of Strategic Business Development and the Chief Operating Officer of Private Wealth Management for UBS Wealth Management. During his tenure as an industry executive, he managed business development for over 2,500 financial advisors in 150 offices, led financial advisor talent acquisition, and created one of the most extensive financial advisor due diligence processes in the industry.

As a wealth management industry expert, Mr. Black has been featured in publications such as The Wall Street Journal, The New York Times, Barron’s, Family Wealth Report and Private Asset Management.

Anna Bronstein

Chief Operating Officer | SpringReef LLC

With extensive experience in financial services and a keen understanding of the private wealth segment, Anna Bronstein plays an integral role in delivering SpringReef’s unique value proposition to high net worth families and nonprofit organizations.

Among her responsibilities, Ms. Bronstein oversees client relationship management for SpringReef, expertly guiding families and organizations through their engagements with the firm and continuously delivering upon SpringReef’s commitment to serving the best interests of its clients. Utilizing her background in wealth management, Ms. Bronstein also plays an integral part in SpringReef’s advisor due diligence, facilitating comprehensive, rigorous assessments of clients’ existing financial advisors, carrying out searches for best-in-class wealth management providers, and conducting research on industry issues and trends.

In addition, Ms. Bronstein is responsible for the design and implementation of public education and marketing strategies for SpringReef, driving initiatives that underscore the firm’s uncompromising commitment to investor advocacy.

Prior to joining SpringReef, Ms. Bronstein held a succession of roles within UBS Wealth Management, most recently working in a strategic and analytical capacity alongside the senior leadership team of Private Wealth Management. She graduated magna cum laude from New York University (NYU).

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